Providing market intelligence for more than 35 years

In The News

Sharing Your Netflix And HBOGo Passwords Is Costing Streaming Services $500 Million

Research firm Parks Associates estimates that all the sharing of streaming passwords to circumvent subscription fees is costing providers roughly $500 million per year in lost revenue. They estimate that 6% of total users are using an account held by someone out of their household.

Yes. This all sounds about right, if a bit low.

Of course, none of this can be news to most providers, which offer an “ask no questions” approach to providing streaming so long as your password and ID match.

From the article "Sharing Your Netflix And HBOGo Passwords Is Costing Streaming Services $500 Million" by Penn Collins.

Previously In The News

Experts: Wal-Mart Pay Needs Perks

More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates. The firm said...

Roku and Amazon Fire TV Continue to Gain Market Share; Chromecast and Apple TV Fall Behind

Roku continues to be the market leader for streaming devices, but Amazon’s Fire TV devices have made significant inroads over the last year, according to a report released by market research firm Park...

71% Of Us Don't Want A Fixer-Upper Home, Survey Says

Most house hunters apparently don't want to bargain hunt the old-fashioned way. Fixer-uppers may be out of fashion. A survey of 1,250 U.S. adults this summer from Coldwell Banker Real Estate and Pa...

Western Europe Lags US For Smart Home Penetration, Research Shows

“We are seeing adjacent markets, including connected cars, connected health, home security, energy, entertainment, and insurance, creating new value cases by adopting and expanding on smart home techn...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive