Providing market intelligence for more than 35 years

In The News

Sharing a Netflix password is still piracy – but everyone does it

The answer is actually no, but that doesn’t mean it’s not prevalent. According to a study done by Parks Associates earlier this year, 57 percent of U.S. households access an over-the-top video account — meaning streaming services like Netflix, Hulu, or HBO Go — but 11 percent of Netflix subscribers, 10 percent of Hulu Plus subscribers and 5 percent of Amazon Prime Instant Video subscribers are using an account paid for by someone else.

Unsurprisingly, young adults between 18-24 are the biggest perpetrators of the password-sharing trend, as 22 percent of those surveyed admitted to using an account that was not theirs.

In a related study, Parks Associates estimates that “illicit password sharing” could cost the industry as much as $500 million per year.

From the article "Sharing a Netflix password is still piracy – but everyone does it" by Lauren Hockenson.

Previously In The News

2015 Sees 16% Spike In Pay-TV First-Timers In Spain

A new Parks Associates report, Connected Consumer in Europe, reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay-TV or to have cance...

Netflix Has Lowest OTT US Subscriber Churn Rates

Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...

Amazon, Google, Wal-Mart Fight For Your Smart Home

The hottest smart-home purchase this holiday season is likely to be a smart video doorbell. As many as 14% of U.S. households with broadband access say they're pretty likely to buy the device that...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive