Providing Market Intelligence for 40 Years

In The News

Sharing a Netflix password is still piracy – but everyone does it

The answer is actually no, but that doesn’t mean it’s not prevalent. According to a study done by Parks Associates earlier this year, 57 percent of U.S. households access an over-the-top video account — meaning streaming services like Netflix, Hulu, or HBO Go — but 11 percent of Netflix subscribers, 10 percent of Hulu Plus subscribers and 5 percent of Amazon Prime Instant Video subscribers are using an account paid for by someone else.

Unsurprisingly, young adults between 18-24 are the biggest perpetrators of the password-sharing trend, as 22 percent of those surveyed admitted to using an account that was not theirs.

In a related study, Parks Associates estimates that “illicit password sharing” could cost the industry as much as $500 million per year.

From the article "Sharing a Netflix password is still piracy – but everyone does it" by Lauren Hockenson.

Previously In The News

How A New Platform Is Helping Service Providers Meet Modern Connectivity Expectations

More than 40% of renters surveyed by research firm Parks Associates expect their internet service to be activated at move-in, which is why 60% of multifamily property owners and operators have managed...

When Everything’s Connected: Beyond The Smart Home’s Walls

Research firm Parks Associates forecasts that the smart home market will continue slow and steady growth, with 102 million smart home device unit sales in 2024, up 8% from 2023. The firm predicts...

How Parks Associates Helped Shape 30 Years of Smart Home Innovation

In a video interview from CONNECTIONS 2026 in the Silicon Valley, Elizabeth Parks reflects on the evolution of the connected home market, the growing role of AI and why the dealer channel still ma...

TV Becomes a Growth Channel for Commerce

“Streaming video and connected TV in particular absolutely tend to outperform linear TV,” said Michael Goodman, a senior contributing analyst with Parks Associates, a Dallas-based market research...