Providing market intelligence for more than 35 years

In The News

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it remains to be seen how many of Apple TV+'s new subscribers will stick around.

When it comes to reasons for canceling a streaming subscription, “Apple TV+ users are most likely to say it’s because they finished a show they were watching or couldn’t find good shows to watch,” Kent said.

From the article, "‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit" by Hannah Miller

Previously In The News

DIY Cameras Account for Majority of Smart Home IP Camera Sales in the U.S.

Research firm Parks Associates estimates Verizon Communications, AT&T, T-Mobile, and Sprint were all found to have throttled the speeds of mobile video content, with an estimated $889 million in reven...

DIY Cameras Account for Majority of Smart Home IP Camera Sales in the U.S.

Research firm Parks Associates estimates 7.7 million standalone and all-in-one IP security cameras will be sold in the United States this year, with an estimated $889 million in revenues. “IP camer...

Alexa Gets Even Smarter with New Safety and Entertainment Features

Voice control is still in its infancy, but it’s clear that it’s catching on. Recent Parks Associates research suggests that voice assistant penetration will near 50 percent of U.S. broadband-connected...

Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That fi...