In The News

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

March 20, 2025

Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it remains to be seen how many of Apple TV+'s new subscribers will stick around.

When it comes to reasons for canceling a streaming subscription, “Apple TV+ users are most likely to say it’s because they finished a show they were watching or couldn’t find good shows to watch,” Kent said.

From the article, "‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit" by Hannah Miller

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‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Previously In The News

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

The Arrival of OTT Live Video

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

One-Third of U.S. Broadband Households Have Multiple OTT Subs

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