Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it remains to be seen how many of Apple TV+'s new subscribers will stick around.
When it comes to reasons for canceling a streaming subscription, “Apple TV+ users are most likely to say it’s because they finished a show they were watching or couldn’t find good shows to watch,” Kent said.
From the article, "‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit" by Hannah Miller
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
“Smart Energy Summit gives context that is critical to understanding the Internet of Things and the convergence of energy management,” says Tom Kerber, Director of Research, Home Controls & Energy at...
“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...
In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...
