In The News

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

March 20, 2025

Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it remains to be seen how many of Apple TV+'s new subscribers will stick around.

When it comes to reasons for canceling a streaming subscription, “Apple TV+ users are most likely to say it’s because they finished a show they were watching or couldn’t find good shows to watch,” Kent said.

From the article, "‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit" by Hannah Miller

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About Parks Associates

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Previously In The News

It's Really Hard to Make Money With Virtual Reality Games

Millennials Lead Smart Home Holiday Season Shopping

More Americans Are Getting Familiar With Virtual Reality Technology

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

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