Providing market intelligence for more than 35 years

In The News

Senior Care Tech Presents $279 Billion Opportunity

Technology is at the forefront of senior living solutions, from next generation remote health monitoring apps to wearables that can detect and predict falls among seniors.The need for these innovative solutions are expected to boom over the next few years, with the total market opportunity estimated to be $279 billion, according to a recent study from AARP and Parks Associates.

From the article "Senior Care Tech Presents $279 Billion Opportunity" by  Kourtney Liepelt.
 

Previously In The News

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...