Providing market intelligence for more than 35 years

In The News

Samsung Raises Foldable Ante With Galaxy Z TriFold

A tri-fold smartphone is an overall better two-in-one device than a bi-fold, explained Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“The design allows the user to more easily access the device in its phone form-factor, while also supporting a larger tablet screen when unfolded,” she told TechNewsWorld. “It’s better as a phone replacement and better as a tablet replacement.”

Parks’ Hanich added: Tri-folds are an exciting development in mobile computing, serving as both a smartphone and tablet replacement — and potentially a laptop replacement, as well.

From the article, "Samsung Raises Foldable Ante With Galaxy Z TriFold" by John P. Mello Jr.

Previously In The News

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...