Providing Market Intelligence for 40 Years

In The News

Samsung Raises Foldable Ante With Galaxy Z TriFold

A tri-fold smartphone is an overall better two-in-one device than a bi-fold, explained Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“The design allows the user to more easily access the device in its phone form-factor, while also supporting a larger tablet screen when unfolded,” she told TechNewsWorld. “It’s better as a phone replacement and better as a tablet replacement.”

Parks’ Hanich added: Tri-folds are an exciting development in mobile computing, serving as both a smartphone and tablet replacement — and potentially a laptop replacement, as well.

From the article, "Samsung Raises Foldable Ante With Galaxy Z TriFold" by John P. Mello Jr.

Previously In The News

Just One OTT Sub Becoming Two For Consumers, Research Says

Research from Parks Associates says 31% of broadband households in this country now have multiple OTT subscriptions and that means almost half of households with at least one pay OTT service actually...

For Netflix, There's Just A World Of Opportunity

It’s a phenomenon than can even take credit for the concept of binge-watching, which landed in the Oxford dictionary in 2014. Its customers have an almost-Moonie like affection for Netflix; it has, by...

Smart Home Systems Slow To Gain a Toehold

According to a study by Parks Associates, reported by Brad Russell from an article originally appearing on IoT Agenda, “the IoT space is expanding to provide more targeted service offerings with verti...

Consumers Warm To Sharing Smart Device Data

As more devices become connected in the home, consumers may, for a price, be willing to share some of the data being generated by those devices. While that price may be financial through discounted...