Providing Market Intelligence for 40 Years

In The News

Samsung Raises Foldable Ante With Galaxy Z TriFold

A tri-fold smartphone is an overall better two-in-one device than a bi-fold, explained Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“The design allows the user to more easily access the device in its phone form-factor, while also supporting a larger tablet screen when unfolded,” she told TechNewsWorld. “It’s better as a phone replacement and better as a tablet replacement.”

Parks’ Hanich added: Tri-folds are an exciting development in mobile computing, serving as both a smartphone and tablet replacement — and potentially a laptop replacement, as well.

From the article, "Samsung Raises Foldable Ante With Galaxy Z TriFold" by John P. Mello Jr.

Previously In The News

Consumers Look For New Value In Smart Home Products

Smart home products have to create new value if they are to be adopted. That’s the conclusion of a new study on various aspects of the Internet of Things, including smart lighting and other smart p...

44% Consider Move-In Ready House To Be One With Smart Technology Already Installed

Almost three quarters (71%) of U.S. consumers would want a move-in ready home and almost half (44%) of those define that as a home with smart home technology already installed. The survey of 1,300...

Cord-Cutting Steady, Connected TV Apps On Rise

Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study v...

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest i...