In The News

Samsung leads 4K TV shipments

December 02, 2015

"For both flat-panel purchasers and the sub-group of 4KTV purchasers, 44% made the purchase after seeing the product for a good price, so the major purchase motivator for flat-panel and 4KTVs was not substantially different," said Barbara Kraus, director of research, Parks Associates.

"However, 11% of 4KTV purchasers were motivated to buy after learning about the TV's features, compared to 3% of flat-panel TV purchasers."

From the article "Samsung leads 4K TV shipments" by Michelle Clancy.

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About Parks Associates

Samsung leads 4K TV shipments

Previously In The News

Nearly 20% of US households have over 3 Apple devices

Is Amazon Spending Too Much to Grow Prime Memberships?

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Roku's early success magnifies Blue Apron, Snap failures

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