Providing market intelligence for more than 35 years

In The News

Roku Thoroughly Beating Out Other Streaming Devices

A new study from Parks Associates has found that more people use a Roku streaming-media player as their online video streaming device than other brands of streaming devices on the market. The survey showed that 9.7 percent of households with a CE device, have Roku as their streaming-media device, which might not seem like much, but that is actually better than any other streaming-media device out there combined.

From the article "Roku Thoroughly Beating Out Other Streaming Devices" by GazetteReview.com.

Previously In The News

FALSE ALARM REDUCTION IS MAJOR GOAL FOR SECURITY DEVICE MANUFACTURERS, REPORT SAYS

NEW PARKS ASSOCIATES WHITEPAPER ADDRESSES SECURITY SYSTEM INNOVATIONS ENABLED BY SMART HOME CONNECTIVITY. Parks Associates, an internationally recognized market research and consulting company, has...

DIY causing home security disruption

Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recen...

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing serv...