Providing Market Intelligence for 40 Years

In The News

Roku Still Most Popular Streaming Media Player

Roku is still the most popular streaming media player in the US, accounting for 30% of players sold in the year to March, according to figures compiled by Parks Associates.

According to the research unveiled this week at INTX, Amazon is now running in equal second place with Google, each with 22% of the market, followed by Apple with a 20% share. Together the big four providers of streaming media devices account for 94% of the market, up from 86% in 2014.

From the article "Roku Still Most Popular Streaming Media Player" by www.digitaltveurope.net

Previously In The News

How People Are Using Smartwatches to Lose Weight and Stay Healthy

The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates. More than three out of four heads of U.S. hou...

Wall Street isn’t sure Roku can lead cord cutters to the promised land

One of the secrets of Roku's success has been its expansion beyond its roots as a set top box maker (a term the company tries to avoid). To do this, Roku CEO Anthony Wood built a loyal customer follow...

Internet connections to Smart TVs grow as streaming options increase

Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...

Merging Strengths Helps Founders Create Success

COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...