Register

I agree with the Privacy Policy

In The News

Roku Reigns in Streaming Market

August 20, 2015

Roku hasn't yet succeeded in its goal to become the new operating system for the connected TV, but it is ruling the roost when it comes to media streaming hardware.

A new Parks Associates study has found that US consumers buy more Roku Inc. devices than any other brand of retail set-top or streaming stick. Roku captured 34% of the market in 2014, outperforming second-place Google (Nasdaq: GOOG), which secured 23% with its Chromecast device. Amazon.com Inc. (Nasdaq: AMZN)'s Fire TV products came in third place, outpacing Apple Inc. (Nasdaq: AAPL)'s Apple TV, which fell to fourth.

Perhaps more importantly, Roku devices are used more often than any other rival streamer. Parks notes that 37% of households with a streaming device reported using a Roku. That number dropped to 19% for Google's Chromecast, 17% for the Apple TV and 14% for Amazon Fire TV products.

From the article "Roku Reigns in Streaming Market" by Mari Silbey.

Previously In The News

Parks: Broadcast TV Decline Continues, Representing Less Than Half of Viewing on TV Screens

Live broadcast TV has plummeted to 44% of consumption on televisions at the end of last year, down from 60% five years earlier, according to new research from Parks Associates. The research firm said...

Smart Home Monthly Revenue Growth is Flattening

The home security sector is experiencing flattening recurring monthly revenue (RMR) growth as adoption of interactive services has passed the 50% mark, according to new smart home monthly revenue rese...

Parks: OTT Viewing Migrating to the Largest Screen in the Home

OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...

Report: Increasing Mobile Video Usage is a Leading Indicator for Cord Cutting

People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...

‹
1
2
...
627
628
629
630
631
632
633
...
730
731
›