Register

I agree with the Privacy Policy

In The News

Roku Reigns in Streaming Market

August 20, 2015

Roku hasn't yet succeeded in its goal to become the new operating system for the connected TV, but it is ruling the roost when it comes to media streaming hardware.

A new Parks Associates study has found that US consumers buy more Roku Inc. devices than any other brand of retail set-top or streaming stick. Roku captured 34% of the market in 2014, outperforming second-place Google (Nasdaq: GOOG), which secured 23% with its Chromecast device. Amazon.com Inc. (Nasdaq: AMZN)'s Fire TV products came in third place, outpacing Apple Inc. (Nasdaq: AAPL)'s Apple TV, which fell to fourth.

Perhaps more importantly, Roku devices are used more often than any other rival streamer. Parks notes that 37% of households with a streaming device reported using a Roku. That number dropped to 19% for Google's Chromecast, 17% for the Apple TV and 14% for Amazon Fire TV products.

From the article "Roku Reigns in Streaming Market" by Mari Silbey.

Previously In The News

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

vMVPD market shakeout won’t happen in 2018, analysts say

The group, however, didn’t bite, forming a consensus that these are the early days for the virtual MVPD industry. Despite rampant competition for subscribers, high programming costs and loss-leader pr...

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...

What is Wi-Fi 6 and why you're going to want it

I have, let me see, seven Wi-Fi enabled devices currently running in my home office. That includes a tablet, a smartphone, five laptops, and a Roku streaming the last episode of Game of Thrones. That'...

‹
1
2
...
485
486
487
488
489
490
491
...
732
733
›