Register

I agree with the Privacy Policy

In The News

Roku Reigns in Streaming Market

August 20, 2015

Roku hasn't yet succeeded in its goal to become the new operating system for the connected TV, but it is ruling the roost when it comes to media streaming hardware.

A new Parks Associates study has found that US consumers buy more Roku Inc. devices than any other brand of retail set-top or streaming stick. Roku captured 34% of the market in 2014, outperforming second-place Google (Nasdaq: GOOG), which secured 23% with its Chromecast device. Amazon.com Inc. (Nasdaq: AMZN)'s Fire TV products came in third place, outpacing Apple Inc. (Nasdaq: AAPL)'s Apple TV, which fell to fourth.

Perhaps more importantly, Roku devices are used more often than any other rival streamer. Parks notes that 37% of households with a streaming device reported using a Roku. That number dropped to 19% for Google's Chromecast, 17% for the Apple TV and 14% for Amazon Fire TV products.

From the article "Roku Reigns in Streaming Market" by Mari Silbey.

Previously In The News

Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there. Parks Assoc...

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...

Roku is the top streaming device in the U.S and still growing, report finds

Roku isn’t only maintaining its lead as the top streaming media player device in the U.S., it’s increasing it. That’s the conclusion from the latest industry report out today from market intelligence...

‹
1
2
...
418
419
420
421
422
423
424
...
732
733
›