The firm has built a reputation for inexpensive, simple television accessories and leads Amazon's Fire TV, Google's Chromecast and the Apple TV in the U.S. market, according to research company Parks Associates - even though it tends to get overshadowed by those bigger names. Roku said in May that one-quarter of all smart televisions purchased in the U.S. have Roku software built-in, thanks to partnerships with brands including TCL, Insignia and HiSense.
From the article "Roku pushes into the audio wars with $200 speakers made just for your television" by Hayley Tsukayama.
Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...
"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...
OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...
The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...
