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Roku Benefits From Streaming's Rise

November 05, 2015

Streaming Media

More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DVRs for streaming media has decreased, and it has only increased modestly for connected TVs, meaning much of the increase is coming through dedicated streaming players.

“That’s a substantial [nearly double] increase,” Barbara Kraus, director of research at Parks Associates, tells Marketing Daily. “You don’t see that with any other connected consumer electronics device.”

From the article "Roku Benefits From Streaming's Rise" by Aaron Baar.

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Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

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Data security concerns are still the top hurdle to the adoption of initiatives involving connected devices, including smart-city deployments, per 451 Research. According to research released this w...

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