Providing market intelligence for more than 35 years

In The News

Roku and Amazon Fire TV Continue to Gain Market Share; Chromecast and Apple TV Fall Behind

Roku continues to be the market leader for streaming devices, but Amazon’s Fire TV devices have made significant inroads over the last year, according to a report released by market research firm Parks Associates.

Over the last year, Roku grew its share of the market for TV streaming devices from 33 percent to 37 percent, and Amazon Fire TV grew its share from 16 percent to 24 percent. Google’s Chromecast (18 percent) and Apple TV (15 percent) both saw market share declines. The report compares the installed base for streaming devices in the first quarter of 2017 to the same quarter a year ago.

From the article "Roku and Amazon Fire TV Continue to Gain Market Share; Chromecast and Apple TV Fall Behind" by Scott Porch.

Previously In The News

Comcast Pursues Bigger Piece Of Smart Home Market

Comcast is pushing ahead on a plan to take Xfinity Home, its home security and automation platform, to the next level in part by broadening a curated mix of devices that work with the platform while a...

Beyond The Statistics: What Smart Home Users Really Think

Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...