Providing market intelligence for more than 35 years

In The News

Roku 4 All Set to Debut as Company Stops Updates on Old Video Streaming Devices!

According to the estimates of Parks Associates, Roku had the No.1 selling streaming devices in the US last year, with a 34% market share.

Based on the first quarter 2015 survey results for American broadband households that owned a streaming device, 37% actually had Roku gadgets with Google Chromecast at a distant second with 19%. Apple TV is at 17% share while Amazon Fire TV brings up the fourth spot at 14%.

From the article "Roku 4 All Set to Debut as Company Stops Updates on Old Video Streaming Devices!" by Arash Fekri.

Previously In The News

Sonos Welcomes Devs With Open APIs

The Sonos Sound Platform allows the company not only to better serve its installed base, but also broaden its product portfolio, making its brand more attractive to high-end customers, said Brad Russe...

Voice Control for Connected Entertainment: Challenges and Opportunities

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to...

Consumers Balk at Premium Smartphone Prices

"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to...

AR in Harry Potter Game Is Next Best Thing to Real Magic

"Since Pokémon Go first launched in 2016, we've seen a number of other AR games launch as well," said Kristen Hanich, senior analyst at Parks Associates. However, none have risen to the same level...