Providing Market Intelligence for 40 Years

In The News

Roku, Google Inc (NASDAQ:GOOG), Amazon And Apple Lead The Digital Streaming Space, In That Order

When it comes to the popularity of streaming media devices, Apple Inc. (NASDAQ:AAPL) ranks last in the list that includes Roku, Google Inc (NASDAQ:GOOG) and Amazon.com, Inc. (NASDAQ:AMZN). After tracking the digital streaming market over the past year, Parks Associates says that Roku is the king in the U.S. digital streaming scene. Roku sold far more devices in the year under review than any of its competitors, but Google is a formidable challenger with its Chromecast.

Apple Inc. (NASDAQ:AAPL)’s Apple TV is fading in popularity. The survey by Parks Associates found out that Apple TV fell to the fourth position in 2014, behind Amazon’s Fire TV. Apple TV ranked third in the U.S. digital streaming space in 2013.

In terms of popularity, Roku is the most popular streaming device, with 34% of the market share. Google’s Chromecast comes in second with 24% of the market share. Amazon’s Fire TV and Apple’s Apple TV come in third and fourth place, respectively.

The top-four streaming device providers account for 86% of the U.S. overall digital streaming market.

From the article "Roku, Google Inc (NASDAQ:GOOG), Amazon And Apple Lead The Digital Streaming Space, In That Order" by Neha Gupta.

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

Wireless Displays Streamline Setups for Meetings

Parks Associates says that as smartphones and tablets become the norm at most organizations, organizations are beginning to deploy wireless display technology in the workplace. “It used to be that...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive