Providing market intelligence for more than 35 years

In The News

Rise of connected homes raise security concerns

And that may be just the start. Intel CEO Brian Krzanich demonstrated at CES how a connected door lock might unlock automatically when a security camera recognized the owner's face. Hosain Rahman, CEO of Jawbone, described how his company's latest Up activity tracker could automatically tell your lights to turn on when it sensed you were getting up from bed.

"I don't have to program that," said Tom Kerber, director of research at Parks Associates, a technology consulting firm. "The devices are talking to each other and making those smart decisions on your behalf."

However, the show also pointed out that as the Internet of Things is rapidly developing, it's also facing some serious challenges, most notably a lack of standards.

For years now, many Internet of Things devices haven't been able to talk to one another because they use different communications protocols. That problem has started to be solved by hub devices that can translate among devices.

But a new problem is emerging: Many different companies want to establish themselves as the primary gatekeeper for the Internet of Things, and the ability of devices to communicate with one another is starting to be more about which companies have deals with each other.

From the article "Rise of connected homes raise security concerns" by David Jackman.

Previously In The News

Exploring the Rise of Smart Appliances in American Homes

According to recent findings from Parks Associates, the trend of smart appliance adoption is witnessing remarkable growth, with 23% of U.S. internet households currently owning at least one smart...

Why Smart Infrastructure Is Revolutionizing Home Sales

In 2025, approximately 45% of U.S. households with internet access own at least one smart home device, with nearly 18% having six or more devices (Parks Associates, 2025). From the article, "Why Sm...

Parks: Most streamers use ad-supported products

The majority of streamers in the United States are watching at least some of their shows, movies and other videos through advertising-based products, according to a new research paper released by Park...

How Hollywood’s moving from classics to a tech-driven world

Streaming has untethered viewers from TV schedules, with 271 online video services in the U.S. catering to every niche, from horror buffs to horse enthusiasts, per Parks Associates. From the articl...