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In The News

Revenge of the Antenna

May 09, 2017

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has dropped every year during the same period, to 81 percent of broadband households in 2016.

“Data consistently shows that the perceived [lack of] value of pay-TV is always the number-one reason why people cut the cord,” Parks Associates told the San Diego Union-Tribune. But of course they’ve got new options competing for their attention. Of the 63 percent of broadband households that subscribe to video streaming services, more than half get more than one. During the 1980s, the growth of cable poached viewers from broadcast TV and the big networks. But now, the combination of broadcast TV and streaming is poaching viewers from cable.

From the article "Revenge of the Antenna" by Mark Fleischmann.

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Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords

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The Challenge For Smart Home Companies: Getting A Foot In The Door

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Netflix Subscribers Upgrading To Premium Service Tier

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Only about 22 percent of U.S. homeowners have a professionally monitored home-security system, and most of those have been installed by the companies, said Parks Associates senior analyst Brad Russell...

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