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In The News

Revenge of the Antenna

May 09, 2017

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has dropped every year during the same period, to 81 percent of broadband households in 2016.

“Data consistently shows that the perceived [lack of] value of pay-TV is always the number-one reason why people cut the cord,” Parks Associates told the San Diego Union-Tribune. But of course they’ve got new options competing for their attention. Of the 63 percent of broadband households that subscribe to video streaming services, more than half get more than one. During the 1980s, the growth of cable poached viewers from broadcast TV and the big networks. But now, the combination of broadcast TV and streaming is poaching viewers from cable.

From the article "Revenge of the Antenna" by Mark Fleischmann.

Previously In The News

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Although the Peacock app was on Apple, Android, and Microsoft devices at launch, it wasn’t carried by Roku, which controlled 39% of the streaming device market as of last year, according to Parks Asso...

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Is Now the Time to Get a TV Antenna?

Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...

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