Providing market intelligence for more than 35 years

In The News

Resorts World Las Vegas' Award Winning Contactless Checkin & Mobile Room Key Implementation

In recognition of this digital achievement, Parks Associates and Smart Spaces 2025, Apartments, Hospitality, and Community Living, presented their 2025 Property Innovation Award to Resorts World Las Vegas, Genting Group, in collaboration with dormakaba Americas and Alliants.

This event took place Sept. 17 at the beautiful HALL Arts Hotel in Dallas, Texas. The award presentation noted that, "The new solution was built on Alliants' mobile check-in suite and dormakaba's Ambient Access Management software, allowing Resorts World's 2,000 daily guests to more easily check into their suites and access their guest room, elevator, and hotel amenities using their iPhone or Apple Watch."

From the Hospitality.net article, "Resorts World Las Vegas' Award Winning Contactless Checkin & Mobile Room Key Implementation

Previously In The News

When it comes to live sports, consumers show streaming services the money

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...

Ford and Lincoln Unveil New Digital Experience for Enhanced Connectivity

A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...

The Smart Money: How Smart Homes Are Reshaping the Insurance Industry

According to Parks Associates research, 42% of U.S. households have at least one smart home device, and the highest adopted device is the video doorbell – now in 20% of U.S. internet households. Cu...

Monitoring Matters: The Real Cost of False Alarms

In some recent studies, including ones by Parks Associates, false alarms are one of the most distressing and problematic events that can occur for a subscriber or security system user. From the art...