Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while streaming service Discovery+ is nearly at 43 per cent.
“Churn is part of the standard business model, but companies are working hard to minimise it and keep consumers engaged longer,” said Eric Sorensen, Director, Streaming Video Tracker, Parks Associates. “Amazon Prime Video has held the lowest churn rate for the last two years because it is included with Prime; however, Netflix continues to creep closer and reduce churn by adding more tiers of service and syndicated content.
“Streaming services are navigating a mature market where retention and referrals, as well as partnerships and brand loyalty are critical,” Sorensen added.
From the Advanced Television article, "Research: Prime Video lowest US SVoD churn rate"
I also had a great opportunity to tour the Honeywell Security & Fire booth—the biggest booth this year at ISC West 2016. Honeywell’s George Janelis, senior channel manager, gave me some informative de...
In a Parks Associates’ survey of homeowners with broadband connections, those with a security system were more likely to say they intend to buy a smart home device in the next 12 months. “The most...
Results of a study conducted in March by August Home and Xfinity Home give some further insight into the relationship between home security and connected home devices. When asked why they would con...
Uber routinely argues their service shouldn’t be regulated like taxis – the company is increasing competition and should be left alone. This is a compelling case on many fronts as the service is bette...
