In The News

Research: Bundles driving acquisition and retention

May 23, 2024

Advanced Television

Parks Associates, in partnership with Bango, has released its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry leaders across the streaming video, music, education, and productivity markets to assess the effectiveness of bundling strategies.

Parks Associates consumer research finds entertainment services lead the subscription economy for US internet households:

89 per cent have a streaming video service
32 per cent subscribe to a streaming audio service
20 per cent subscribe to a gaming service
16 per cent have a gym membership

“Partnerships are increasingly driving acquisition and retention,” said Kristen Hanich, Research Director, Parks Associates. “Partnerships enhance brand awareness and market reach, reduce customer churn, and remove friction from the user sign-up process, in addition to increasing overall customer satisfaction.”

“Successful partnerships also don’t need to be one-off deals – investing in long-term integrations, particularly with telcos, may pay dividends,” Hanich concluded.

From the Advanced Television article, "Research: Bundles driving acquisition and retention"

Previously In The News

AT&T Upgrades Data Limits For Home Broadband Plans

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month", said Parks Associates, in a research note. During the second month, the company will issue...

AT&T Adds Uncapped Tier To Its U-verse Broadband Service

AT&T also reports that on May 23, customer can check their current usage online, which they probably will want to do to avoid any of those dreaded overage fees. The wireless company has been experi...

Sharing Netflix Or HBO Go Passwords Is Now a Federal Crime

Unauthorized use off Netflix or HBO passwords of paying customers generated a loss of more than $500 million in revenue in 2015, Parks Associates research showed. However, major VoD companies dispute...

US Car Owners Prefer Bundling Connected Car and Mobile Data Bills, Says Parks Associates

A new research from Parks Associates shows that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with...

‹
1
2
...
201
202
203
204
205
206
207
...
766
767
›