Register

I agree with the Privacy Policy

In The News

Research: ARPU for US bundled services increasing

December 19, 2024

home automation

Advanced Television

Parks Associates’ Home Services Dashboard, an ongoing research project analyzing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet increased in Q3 2024 compared to the same quarter in 2023.

“ARPU for bundled services is increasing, while overall adoption of bundles with value-added services such as streaming video or smart adaptive Wi-Fi has declined – as of Q3 2024, only 57 per cent of US Internet household had a value-added bundle, versus 61 per cent in 2023,” said Kristen Hanich, Research Director, Parks Associates.

“Bundling serves a valuable role in increasing customer satisfaction and loyalty, while also driving up ARPU in a way that benefits the customer,” Hanich added. “Consumers tend to get better pricing with bundled services than with separate ones. Decreasing adoption of value-added service bundles suggests growing price sensitivity as well as some customers willing to go without.”

From the Advanced Televison article, "Research: ARPU for US bundled services increasing"

Previously In The News

Broadcasters Need To Prepare For Shoppability. Here’s Why

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info...

Consumer IoT Products are Priced 44% Higher on Average Than Similar Non-Connected Products

Parks Associates recently surveyed more than 100 executives across the connected home and consumer IoT landscape to better understand their view of the market, changes in their business strategies, ke...

Nomadix Launches Energy Management Solution to Reduce Properties’ Operational Expenses and Enhance Sustainability

MDU properties, including military housing, senior living, and student accommodation, can expect OPEX savings up to 20 percent when implementing smart home devices such as EMS, according to Parks Asso...

The fastest Wi-Fi 7 internet providers in the US, ranked

The strength of your Wi-Fi is determined by a variety of factors, including your equipment, your wireless devices, your location, and your environment. But your ISP also plays an important role. That'...

‹
1
2
3
4
5
6
7
8
9
10
...
742
743
›