Register

I agree with the Privacy Policy

In The News

Research: ARPU for US bundled services increasing

December 19, 2024

home automation

Advanced Television

Parks Associates’ Home Services Dashboard, an ongoing research project analyzing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet increased in Q3 2024 compared to the same quarter in 2023.

“ARPU for bundled services is increasing, while overall adoption of bundles with value-added services such as streaming video or smart adaptive Wi-Fi has declined – as of Q3 2024, only 57 per cent of US Internet household had a value-added bundle, versus 61 per cent in 2023,” said Kristen Hanich, Research Director, Parks Associates.

“Bundling serves a valuable role in increasing customer satisfaction and loyalty, while also driving up ARPU in a way that benefits the customer,” Hanich added. “Consumers tend to get better pricing with bundled services than with separate ones. Decreasing adoption of value-added service bundles suggests growing price sensitivity as well as some customers willing to go without.”

From the Advanced Televison article, "Research: ARPU for US bundled services increasing"

Previously In The News

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...

Report: More than 6M U.S. consumers will use PERS devices by 2021

According to a new report from Parks Associates, more than six million people are expected to use a Personal Emergency Response System (PERS) device by 2021, nearly double the 3.36 million who are est...

‹
1
2
...
288
289
290
291
292
293
294
...
733
734
›