Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019.
“Sports have become the backbone of live streaming adoption,” commented Michael Goodman, Senior Contributing Analyst, Parks Associates. “The ability to deliver interactive, data-driven, and personalised experiences is changing how audiences connect with their favourite teams and leagues. Our research illustrates the huge potential for new monetisation models as engagement deepens across connected screens.”
From the Advanced Television article, "Research: 38% US internet homes subscribe to sports streaming service"
NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...
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So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...
In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...
