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Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription

From the article "Research: Free trials influence over half of OTT subs."

Previously In The News

Parks: Over one-half of OTT households subscribe to multiple streaming services

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Disney's 3 streaming services jumped into the US top 5, researcher says

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About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

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