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Research: Free trials influence over half of OTT subs

August 15, 2019

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription

From the article "Research: Free trials influence over half of OTT subs."

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Research: Free trials influence over half of OTT subs

Previously In The News

Could streaming giants start to clamp down on password sharing?

The Streaming Era Has Finally Arrived. Everything Is About to Change.

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

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