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Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription

From the article "Research: Free trials influence over half of OTT subs."

Previously In The News

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HBO Now Has 800,000 Paying Subscribers Since April Launch

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Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...

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