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Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more than double the number subscribing today.

From the article "Research: 6% US homes will have pay-TV OTT in 12 months."

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In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

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