Providing Market Intelligence for 40 Years

In The News

Report: Consumers Increasingly Value Video Security Devices

According to the latest data from Parks Associates, 19% of US internet households have professionally monitored security systems, while 7% pay for non-professional services like alerts an video storage. The Residential Security Dashboard from Parks Associates also reports consumers increasingly value video security devices for their role in enhancing personal safety. The installation process across the market has become more flexible, with both DIY and professional setup options available.

Industry players Vivint, Brinks, and ADT maintain high monthly fees, with Parks Associates’ research showing the average monthly fees for home security services are now $54 per month. 

“Growth opportunities lie in upselling add-on devices, integrating energy and automation platforms, and offering differentiated value through AI, privacy-preserving features, and seamless user experiences,” said Jennifer Kent, VP of Research, Parks Associates.

From the Twice article, "Report: Consumers Increasingly Value Video Security Devices"

Previously In The News

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

Wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors, according market research firm, Par...

Expanding Home Energy Management Programs

Parks Associates research reports 62% of U.S. broadband households strongly believe that saving energy and lowering utility bills are important, and 30% strongly believe that being “green” is importan...

The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices

The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...

What’s the Best Tech Solution for Medication Management?

One perspective that the Lux study did not highlight is that of caregivers. People responsible for patient care — both now and in the future — are heavily on board with the use of mHealth tools that f...