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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Parks Sees Apple Watch Market Share Gains Ahead Amidst Greater Device Engagement

Attitudes Toward IoT, Virtual Reality: Do Rewards Outweigh Risk?

Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

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