In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

One in three smart home owners control them through a network, like Alexa

No. 1 reason we buy smart devices? They promise convenience

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

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