Register

I agree with the Privacy Policy

In The News

Report: Consumers Are Willing to Share Health Data for Insurance Discounts

August 16, 2015

home automation

connected health devices

Consumer willingness to share their personal health data in exchange for a health insurance discount varies by device used, ranging from 42% of digital pedometer owners to only 26% of those with a sleep-quality monitor, according to recent Digital health research from Parks Associates. Among smart watch owners, 35% are willing to share data from their device for a health insurance discount. Parks Associates report, Digitally Fit: Products and Services for Connected Consumers assesses consumer willingness to share data generated by smart health devices and the potential for various incentives to boost consumer willingness to share data. Global revenues from connected fitness trackers is also expected to increase from over $2 billion in 2014 to $5.4 billion by 2019. It also explores privacy concerns as a potential inhibitor to smart health device adoption and the extent to which privacy guarantees can alleviate such concerns.

“Monetary rewards are generally considered among the strongest incentives to generate consumer response, but the majority of connected health consumers are not ready to share their data in exchange for discounts on services or products at this time,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “More consumers are willing to share data to troubleshoot device problems, suggesting benefits that ensure owners get the full advantages of their products could be more enticing.”

From the article "Report: Consumers Are Willing to Share Health Data for Insurance Discounts."

Previously In The News

Home Surveillance Comes Of Age

Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...

Did The Television Industry Learn From The Past?

It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...

Comcast Rolls Out Its Own Connected-Home Products

Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...

‹
1
2
...
286
287
288
289
290
291
292
...
738
739
›