Register

I agree with the Privacy Policy

In The News

Report: Consumers Are Willing to Share Health Data for Insurance Discounts

August 16, 2015

home automation

connected health devices

Consumer willingness to share their personal health data in exchange for a health insurance discount varies by device used, ranging from 42% of digital pedometer owners to only 26% of those with a sleep-quality monitor, according to recent Digital health research from Parks Associates. Among smart watch owners, 35% are willing to share data from their device for a health insurance discount. Parks Associates report, Digitally Fit: Products and Services for Connected Consumers assesses consumer willingness to share data generated by smart health devices and the potential for various incentives to boost consumer willingness to share data. Global revenues from connected fitness trackers is also expected to increase from over $2 billion in 2014 to $5.4 billion by 2019. It also explores privacy concerns as a potential inhibitor to smart health device adoption and the extent to which privacy guarantees can alleviate such concerns.

“Monetary rewards are generally considered among the strongest incentives to generate consumer response, but the majority of connected health consumers are not ready to share their data in exchange for discounts on services or products at this time,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “More consumers are willing to share data to troubleshoot device problems, suggesting benefits that ensure owners get the full advantages of their products could be more enticing.”

From the article "Report: Consumers Are Willing to Share Health Data for Insurance Discounts."

Previously In The News

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Irdeto Makes Big Gains In US Cable With Keys And Credentials Solution

“Flexible content security solutions that can adapt to nearly any delivery environment will be key to protecting content while allowing delivery through different networks, services and devices,” said...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...

‹
1
2
...
218
219
220
221
222
223
224
...
730
731
›