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Really Want A Smart Home? Cybersecurity Worries 60% Of Possible Device Buyers

Research firm Parks Associates threw some cold water on the red-hot Internet of Things hype at the CES Show in Las Vegas with the new research report published Wednesday. although the report also highlighted what Parks says are the top emerging IoT trends.

"Roughly 60 percent of U.S. broadband households are concerned, with the majority very concerned, that someone will be able to access and control their smart home products," said Stuart Sikes, President of Parks Associates, about the report.

From the article "Really Want A Smart Home? Cybersecurity Worries 60% Of Possible Device Buyers" by Rick Smith.

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

20% US pay-TV subs dissatisfied with service

Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

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