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According to a McKinsey study, a ‘smart home’ will operate between 50 and 100 online applications in the future. Market researchers from Parks Associates determined that one third of the private homes in western Europe with broadband connections want to buy a smart home product in 2016. The cameras on a self-driving car will collect hundreds of gigabytes of traffic data per hour and will exchange this data with servers in the Cloud in order to make it useful for other road users. “The connectivity of the end devices is often based on WiFi or cellular phone networks. However, almost all the antennas required for this need to be connected via cable to broadband networks, which now must in turn be further expanded,” observed Rüsseler, thus explaining the rising demand for higher performance cabling in this age of digitization of production environments, services, buildings, and public and private spaces.