Providing market intelligence for more than 35 years

In The News

R&M: IT Trends Demand New Cabling

According to a McKinsey study, a "smart home" will operate between 50 and 100 online applications in the future. Market researchers from Parks Associates determined that one third of the private homes in western Europe with broadband connections want to buy a smart home product in 2016.

From the article "R&M: IT Trends Demand New Cabling" by channelworld.in.

Previously In The News

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

Comcast and Charter face a grim new reality: actual competition

“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...