Providing Market Intelligence for 40 Years

In The News

Pumped With New Features Like Siri Integration And Redesigned Remote Control, Apple TV Finally Goes On Sale

The new Apple TV features revamped hardware, universal search, Siri integration and redesigned remote control.

The price for the new set-top box which includes faster processor of 32GB version is $149, while the 64GB is $199 according to a report by Fortune.

In August, Parks Associates, a research firm placed Apple TV only in fourth place for the most popular media streaming device based on U.S. sales. Roku top the list with 34 percent market share.

From the article "Pumped With New Features Like Siri Integration And Redesigned Remote Control, Apple TV Finally Goes On Sale" by Annavi A. Salvador.

Previously In The News

Report: Increasing Mobile Video Usage is a Leading Indicator for Cord Cutting

People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...

Parks Research: Technology Perceived Value Spikes During Pandemic

The COVID-19 pandemic has increased the perceived value of technology in 53% of broadband households, according to a Parks Associates’ survey. The study, “COVID-19: Impact on Consumer Spending and...

Millions of US broadband users falling victim to identity theft

The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pic...

Get Smart: What Retailers Need To Know About Selling Home Automation

Even though major commercial security companies like ADT are still leading the home security market, low-cost solutions are on the rise and retailers play a major role in their adoption. According to...