Providing market intelligence for more than 35 years

In The News

Provider prescribed mHealth tools would be embraced by consumers, report says

"One big complexity, once you have a patient connected with their devices, is the management of data," Riddleberger said. "With the potential for so much new patient data, EHRs become even more comprehensive, and questions will arise around how to import the data and who's responsible for alerts."

A recent Parks Associates report reveals increasing adoption may provide a huge market opportunity for mobile carriers that align connected health businesses with connected living strategies.

From the article "Provider prescribed mHealth tools would be embraced by consumers, report says" by Judy Mottl.

Previously In The News

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...

New Route to New Revenue: Detect & Respond to Credentials Sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed s...

Mozilla Trumpets Altered Reality Browser

Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...