Providing market intelligence for more than 35 years

In The News

Provider prescribed mHealth tools would be embraced by consumers, report says

"One big complexity, once you have a patient connected with their devices, is the management of data," Riddleberger said. "With the potential for so much new patient data, EHRs become even more comprehensive, and questions will arise around how to import the data and who's responsible for alerts."

A recent Parks Associates report reveals increasing adoption may provide a huge market opportunity for mobile carriers that align connected health businesses with connected living strategies.

From the article "Provider prescribed mHealth tools would be embraced by consumers, report says" by Judy Mottl.

Previously In The News

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...

Is Apple's TV upgrade too pricy for consumers?

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...