Netflix has a foothold in almost a fifth of internet-connected UK homes, coming third behind the BBC iPlayer (33% usage) and iTV Player (20%).
Research by Parks Associates into services used over the past 30 days around Europe found that Amazon Instant Video came sixth in the UK, behind 4oD and Demand 5, but the situation was reversed in Germany, where Amazon is used in 17% of homes and Netflix in 6%.
From the article "Pope broadcasts in 4k HDR, Netflix top in UK Pay-VoD, Apple TV gets iPlayer: DTG daily news December 14th 2015" by DTG Staff.
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