Providing market intelligence for more than 35 years

In The News

Pope broadcasts in 4k HDR, Netflix top in UK Pay-VoD, Apple TV gets iPlayer: DTG daily news December 14th 2015

Netflix has a foothold in almost a fifth of internet-connected UK homes, coming third behind the BBC iPlayer (33% usage) and iTV Player (20%).

Research by Parks Associates into services used over the past 30 days around Europe found that Amazon Instant Video came sixth in the UK, behind 4oD and Demand 5, but the situation was reversed in Germany, where Amazon is used in 17% of homes and Netflix in 6%.

From the article "Pope broadcasts in 4k HDR, Netflix top in UK Pay-VoD, Apple TV gets iPlayer: DTG daily news December 14th 2015" by DTG Staff.

Previously In The News

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...

A Coldplay kiss cam goes viral and a CEO quits as morality police weigh in

At the same time, the prevalence of doorbell cameras, video boards, and retail and government surveillance systems create more ways for people to be filmed. With the massive growth of video devices in...

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...