Providing market intelligence for more than 35 years

In The News

Poll shows consumers not sure what 'Internet of Things' means

Dyn, the sites' common DNS provider, said its investigation showed that many of the compromised smart devices had been infected with a malware because of inadequate security protections. Since then, manufacturers have been under increased pressure to regularly update firmware on smart devices.

A 2017 report by Parks Associates showed 41 percent of U.S. homes with wifi planned to purchase a smart appliance or other wifi-connected household device in the next 12 months, meaning there are now probably millions more IoT devices than there were at the time of the 2016 attack.

From the article "Poll shows consumers not sure what 'Internet of Things' means" by Mark Huffman.
 

Previously In The News

New Gadgets For Smart Homes

SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

Americans Say Smart Home Technology Is a Must

Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now w...

Artificial Intelligence + Algorithms = Assumptions!

The public is awakening to this new threat of big data as “Big Brother” while acknowledging all its potential benefits. We do not need many of the idiocies promoted for profit in the Internet of Thing...

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...