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Plume, Parks Associates study sheds light on ISP customer churn

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers. 

The full white paper is available from Parks Associates. A key trend affecting the nature broadband traffic is rapid consumer adoption of AI tools, particularly in the US. Parks Associates estimates that in US households with internet access, some 59 percent of consumers made use of AI in Q1 2026, up from 40 percent in 2024.

From the telecompaper article, "Plume, Parks Associates study sheds light on ISP customer churn"

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Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

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Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

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According to details of a new study developed by market research firm Parks Associates, the Apple TV is continuing to struggle in the living room. Now in fourth place behind Roku, Google and Amazon, A...

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